Until SAFEWALLS begins its international tour in London this February, we continue to showcase Montréal hotspots to our readers. After the art collective En Masse, the producer Lunice and publisher Drawn & Quarterly, here is OFF THE HOOK.
Meeting with the two founders of OFF THE HOOK, Angelo Destounis and Harry Drakopoulos, architects of this urban trends marketplace in Montréal. Opened in 1999, OFF THE HOOK is more than just a clothing and sneaker store. The space was designed as a place where ideas and artistic disciplines come together, mix and mingle.
Fashion, visual arts and music are at the core of OFF THE HOOK. Many events are organized throughout the year in their gallery, located above the store: photography and skateboard exhibits and other installations. Concerts and meetings have also taken place.
Just off the gallery entrance, space is dedicated for pop-up shops and since December, Shepard Fairey and OBEY GIANT set up shop. Over the years, many brands have followed suit, such as SIXPACK France, The Hundreds, Bruxe and Brixton.
Whether to shop or wander, OFF THE HOOK is a tasteful downtown-stop must. Far from Montréal? Let Angelo and Harry guide you in the following video:
Music by Lunice. Read his interview and hear his mixtape for SAFEWALLS